Dear Friend,
Hi. My name is Dian Thomas and I have good news for you if your success depends on getting exposure in the media.
My entire career came to life through publicity. And you can learn how to use Public Relations to promote your book, seminar. . . even a product or service. . . just like a seasoned pro.
I'll show you the surprisingly simple, step-by-step formulas you can use to capture the attention of your potential customers through five proven publicity machines. Imagine reaching your audience through FREE PUBLICITY instead of costly advertising.
This is not a cheap tape or manual like so many currently circulating on
the Internet. To learn what the real pros know, you need someone to
tell-all.
And I do. . . in each of the volumes. . .
- "The Big News is You and Your Company." – the overview of promoting yourself with public relations (including a section on PR for the Internet)
- Television
- Radio
- Newspapers
- Magazines
Think about it. How do all those "experts" get chosen for segments on
your favorite TV magazine shows? How do newspaper editors know who to
call
for "expert commentary" on current events or today's hot topics?
Why do some authorities remain unheard and anonymous while others
(who
are often less knowledgeable.) are routinely featured in the media?
The answer is PUBLICITY.
Over the past 25 years, I've generated not just a million, but
millions
and millions of dollars worth of publicity for myself
and my clients.
I tell you that, not to brag, but to encourage you. Because you can do it too, I'll tell you everything I've learned, including lots of little-known secrets even some folks at top PR agencies don't use.
You see, I didn't know much about how PR worked when I started. In fact,
I blush at some of the naïve things I did when I was first starting out,
promoting my first book, Roughing It Easy, I made some embarrassing
mistakes along the way.
But I listened, I watched and I learned. Not from PR professionals. It
was people working IN THE MEDIA who taught me EXACTLY what to
do –
and not do – to get their attention.
Now, years later, I have it down to a science. And the good thing about science is that it can be DUPLICATED over and over again.
That means you can soak up what I teach you and simply follow my exact
1,
2, 3, A, B, C instructions. And before you know it, you can see
yourself
in print, or find yourself on the set of a TV
show – or being interviewed by a radio
personality by phone. . . from the comfort of your own home
or
office.
This is not "magic," although it will seem like it when the free publicity starts rolling in. . . when you start getting calls to be on TV and radio. . . when you start collecting magazines in which you are featured. . . and when your scrap- book of newspaper clips starts bulging.
When all the PR translates to dollars on your bottom
line, you'll bless
the day you started taking a professional
approach to publicity.
You see, there are accepted ways of doing things in the business. Violate the "rules" and the insiders won't want to deal with you. Present yourself in the manner the experienced pros do and the doors will fly open for you.
But there are exceptions. There have been times I "broke the rules" and
one of two things happened. Either I flopped miserably or I got attention
nobody else received. Would you like to know when and how to
break the rules
to multiply your publicity efforts? I share
those techniques as well.
The "magic" of publicity is in your cumulative efforts. In the same way as "the rich get richer," the media tends to talk to people who are already known in their fields.
Every release, every press kit, every call is like a drop of rain that turns a dry creek bed of no exposure (or exposure you have to pay for through advertising) into a whitewater river of coverage – about YOU.
That's why I encourage you to learn the special requirements of all the media to reach the widest audience with your story.
Everything you need to know is in my complete seminar-in-a-box, How to Get a Million Dollars' Worth of Free Publicity.
Listen, I know from personal experience we all learn differently. That's why each volume has a DVD, audio CDS of the live seminar and a training manual.
Personally, I hate to read, but I love to watch and listen. The "show-and-tell" style of my DVDs really puts you "right there" at the seminar. And the manuals give you written materials, forms and samples for you to follow.
How to Get a Million Dollars' Worth of Free Publicity
is a complete PR library designed especially for:
- Speakers
- Authors
- Internet "Infopreneurs"
- Publishers
- Seminar producers
- Anyone who wants to generate
media coverage virtually at will.
You'll learn dozens of easy techniques so you can promote yourself to the media of your choice. . . any time you want. And all without paying ridiculous advertising rates.
Get the inside scoop:
- How to pitch your idea in a way that instantly captures the attention of editors and producers.
- What absolutely MUST be in your presentation package. What definitely should NOT be.
- Press release or a full package? What works best. . .
and in what situations? - Sneaky tricks from make-up artists to keep you looking calm, cool and collected, even if you are running from book signings to TV interviews for 12 hours straight.
- Mastering mics, cues and tally lights.
- Simple strategies to get your 800# or web address shown or mentioned, no matter what media you're in. (It's all about sales, but it can't appear like it's crassly commercial. Editors and producers understand the game. You must understand it too.)
- How to deliver the perfect sound bite. Concise, articulate comments get played and played again. Rambling ones never get seen at all.
- How to prepare for 3, 4, 5 and 7-minute interviews. (Be ready for anything.)
- The 7 things that make editors and producers crazy. (These will guarantee your PR efforts will be totally wasted.)
- Why the media actually welcomes good publicity materials.
- The simple steps used by the mega-buck PR firms to get their publicity picked up – and how to copy them for a successful PR campaign.
- How the Internet has changed PR forever. (Don't
miss this info. There's a lot of good resulting from
the global reach of the Net, but there's also a "bad
and ugly" side – obstacles you need to work around.) - The simple way to "spin" the same story for different markets. This one technique alone can increase the number of magazines that run your story. Yes, even double or triple your results.
- How to master the "unspoken protocol" of the
PR industry. The big guys know this information.
You'd better know the "right" way to approach magazine editors, too, if you want to see your
stories in print. - The tiny "tweaks" insiders use to make their
presentations more appealing. - When a personal call is exactly the RIGHT thing
to do. . . and when it is the totally WRONG thing
to do. Professionals know the difference. Do you? -
Words that work like magic. Words that kill your
chances completely. - How to time the delivery of your materials so you
are most likely to get priority handling. - 13 things that doom your releases to the garbage.
Some of these mistakes will tag you as such a rank amateur, you may never get a second chance for
the editor's attention the next time you have a
great story idea. -
Killer Press Releases 101 – 202 – 303 – 404 –
and graduate level. A huge number of releases are
yawners. If the editor is bored, readers will be too.
Many materials are screened out by some junior
assistant. Find out how to make yours so compelling,
they demand to be considered by the senior staff. - Discover the best, easiest and most powerful ways
to build good relationships with editors. - How much information is enough? How much is
too much? - How to become the "expert" editors call for
well-placed quotes. This is a fantastic way to get
exposure and collect great clips for your file. Don't
kid yourself. Every editor has a dogged-eared card
file or computer contact list to use when a deadline
is looming. Make sure you're in it. - Photo do's and don'ts. Digital? Black and white? Color? What magazines are looking for today.
- How to find out what topics are hot – and which
are not – so you consistently hit the mark with your ideas. - How to pitch a "concept piece." These can showcase you, your products and services in the most advantageous way.
- The truth about online press releases. (If you're
thinking about digital delivery, this is information
you must have.) - How your competitors can help make your stories more appealing to editors.
- What to do if you can't write a simple sentence. (Don't worry. Many of the people you see over and over in magazines are in the same boat. I'll show you what to do.)
- Words that MUST be on the outside of any envelope you send to an editor. And words that MUST NOT be. (Avoid these kiss-of-death mistakes.)
- How to turn plain-Jane products into attention grabbing stars.
- How to track your PR efforts to see how cost-efficient they are.
- The simple way to leverage the publication of one story into exposure in the national marketplace.
- The ONLY smart way to use the tools available on
the Internet to get publicity for pennies. (Be careful.
If you get exposure in the WRONG places, it can
do you more harm than good. Let me show you how
to navigate these shark-infested waters.) - How to plan a campaign to hit your hottest market first, then create an endless ripple of coverage to other markets almost automatically.
- What you can do to get a continuing stream
of articles in magazines that can do you the most good. (Don't look now. The best magazines for
your purposes may NOT be the ones you think.) -
Stalking "trophy" magazines to get a "halo effect"
for you and your products or services. - How to make the most of the 60 seconds before
a TV or radio interview. - The simple trick that will impress even the most ego-centric
TV personality and give you the best
chance for the smoothest interview. - What has changed about magazines in the past
couple of years that dramatically affects the 'hot
buttons' of editors. Use this information to craft
a release that blows the others away.
You may still be wondering,
"Does Dian really know what she's talking about?
Can she show me how to get free publicity?"
Whether you prefer to read, watch or listen, you'll find the step-by-step techniques are surprisingly easy. But it's only fair for you to hear from the media professionals I've worked with as well as some of the business people I've taught.
"Dian made her network television debut on NBC Today Show and quickly became one of our most popular featured performers for eight years."
-Tom Brokaw, Former NBC News Anchorman and Host of NBC Today Show
"During our years (eight years) together on NBC Today Show, Dian never failed to impress me with her professionalism, expertise, and creativity."
-Jane Pauley, Former NBC Today Show Anchor
"Following what I learned from Dian's materials I wrote my first article. Since that time I have published seven articles in that magazine. As a result I have received over thirty inquiries soliciting my services all over the US. This represents over $9,000,000 in financing and a six figure revenue stream to my company – abcCapitalFUNDING. All this because I believed what you taught, believed in myself, and wrote my first article. I highly recommend Dian's program for any company that wants to build their customer base and increase their income."
-Duane Marchant, Owner of abcCapitalFUNDING
"I met her in a workshop several years ago where she offered a program called "How to Get a Million Dollars' Worth of Free Publicity™". This program is life changing. In her program I learned how to drive 6,000 people into a global business conference and created numerous teleseminar. We have created events around the nation using her techniques. This has resulted in hundreds of thousands of dollars in revenues to our organization."
-Ken Foster, President of Shared Vision
"I sent a press release to a local business newspaper according to Dian's outline. To my surprise not only did they print my press release, they asked me to write a monthly column. I then approached a jewelry magazine and was asked to write a column. This has allowed me to sell tens of thousands of dollars product which has greatly increased my bottom line.
I couldn't be more thrilled with what I learned from Dian and the courage I got from her in believing that I really could do my own PR."
-Jim Ackerman, Owner of Ascend Marketing
"Her outstanding contributions to the country in the fields of media, education, publishing, lectures and presentations, and corporate consulting have enriched the lives of everyone she has come in contact with."
-Orrin G. Hatch
United States Senator
"Dian, thank you for creating the best and most thorough publicity course on the market today. With the printed manuals, DVDs and CDs, it's like having your as my own personal publicity consultant.
In my career, I've had considerable success promoting products through publicity, but I had to learn by trial and error. Your course spells out the how-tos so simply that even a rank beginner could be successful using PR."
-Lew Williams, President, ImaginationWorks, Inc.
"I first met Dian in the 70's when she came through Phoenix Arizona promoting her very first book. I was so impressed that I asked her to be on my program whenever she came to Phoenix. She landed a spot on NBC's Today Show, at the same time she was being invited to appear on ABC's Good Morning America. Can you imagine a person being invited to be on two network shows at the same time?
The best part of Dian is that she is willing to share her knowledge and experience. Don't miss the opportunity that you have right now to learn from a real pro."
-Rita Davenport, President of Arbonne International and TV Host
Listen to what Tom Antion says about Million Dollar PR:
Here's what you'll get.
How to Get a Million Dollars' Worth of Free Publicity comes in five volumes.
Each topic has a DVD of a live seminar including
instruction from me and also special guest experts who
share behind-the-scenes info you need
to know.
And each volume includes a printed manual with samples and formats you can use to create your own PR materials.
Each of the volumes covers the unique opportunities and requirements of one particular media:
"The Big News is You and Your Company." The overview
of promoting yourself with public relations (including a section
on PR
for the Internet)
-
Two training DVDs
- Public Relations. "The Big News is You!" is the place to begin if you're just getting started. It's loaded with the essential basics as well as tips from my in-the-trenches experience.
- The Internet. "The Big News is You!" is the missing link in many PR plans. There is nothing as useful – and daunting – as the Internet for getting information in circulation fast.
- Two training audio CDs taken directly from the DVDs. Review material wherever and whenever it's convenient.
-
Training manual. The 116 pages are packed with
practical, professional strategies and tactics to get maximum
exposure with minimum effort. You'll also learn the "little things"
that separate the pros from the amateurs. You won't have to stumble
around
to learn these insider's tricks by trial and error.- Seven key sections of essential information from "Understanding Public Relations, Advertising, News and Publicity" to "Managing and Evaluating Successful Publicity Campaigns."
- A section of forms and samples gives you the same tools I have used to promote my own best-selling books!
Television
-
Two training DVDs
- "The Wow's, How's and Why's of Television" gives you an overview of the media so you know how to use it effectively for your own PR purposes.
- "Television. You Can Be on TV, Too!" Getting in front of the
camera can be nerve-wracking or invigorating.
I'll help you learn the tricks of the trade to look good, sound good and come across with personality and style. (Which is just what producers look for!)
- Two training audio CDs
-
Training manual. The 122 pages lead you step-by-step
through the practical and incredibly simple process of getting the TV
coverage you want.
Even though I'm experienced now, I learned – often by making mistakes – how to be an ideal "guest." That's how I turned one-time interviews into regular appearances on both the Today Show and the
Home Show.- Eight sections lay out everything you need to know from "The Right Approach for Contacting TV Producers" to "Lights, Camera, Action! Welcome to the TV Studio!"
- One section has forms you can easily duplicate and use to manage your TV publicity efforts. These are directly from my own files.
Radio
-
Two training DVDs
- "Testing 1-2-3" gives you a radio station tour so you are familiar with the inner working of today's radio set-ups. You don't have to be a gawking beginner who doesn't know what's what!
- "Back to You, Dian" is an interview with the interviewer™ to get the inside scoop on perfect presentations. With over 5,000 media appearances under my belt, I can show you how to generate PR without the aid of expensive PR specialists.
- Two training audio CDs
-
Training manual. The 146 pages are loaded
with the step-by-step approach to bring a radio
PR campaign alive. This is from my own experience,
so you get additional real-life tips not available
elsewhere.- Nine important sections from "Nuts and Bolts of the Interview" to "Taking Control of the Radio Airwaves."
- A listing of resources, forms and samples that are from my own files. Follow this model and you can get the same million-dollar results!
Newspapers
-
Two training DVD
- "Extra! Extra! Read All About It" covers the basics of using newspapers today to get valuable exposure.
-
Two training audio CDs
- "Extra! Extra! Read All About It" is the audio track of the DVD.
- "Read Between the Lines" provides an inside look at newspapers and how they operate.
-
Training manual. The 143 pages will guide you
step-by-step through the practical and incredibly simple process of
getting the newspaper publicity you want. I draw on best practices in
the industry while tapping years of experience promoting my
best-selling books.
- 11 sections lay out everything you need to know from "Getting to Know Newspapers" to "How to Write for Papers."
- One section has resources, samples and forms you can duplicate and use to manage your newspaper publicity efforts. These are directly from my own files.
Magazines
-
One training DVD
- Magazine Basics. This DVD covers the fundamentals and gives you a great foundation to launch a magazine blitz to promote your product, service or organization.
-
Two training audio CDs
- "Magazine Basics" is taken directly from the DVD.
- "Working the Magazine Market" is an original CD developed to teach techniques that smooth the way to editorial success.
-
Training manual. The 143 pages are filled with
practical, professional strategies and tactics to get maximum
exposure with the minimum of effort.
- 10 sections of essential information from "Turning Your Ideas into Articles" to "Columns and Cover Stories and Beyond."
- A section of forms and samples gives you tools to copy and put to work right away as you start your campaign to get coverage in the magazines your target audience reads right now!
Incredible savings when you order all five Volumes
Sold separately, each volume in this incredible library is priced at $197 each, or a total of $985.
But right now, I'll send you ALL FIVE VOLUMES in the complete seminar- in-a-box series for just $797 – plus shipping handling.
There is a total of over five plus hours of DVDs training PLUS manuals with pages and pages of samples you can copy to create a perfect press release and presentation package.
Here's a secret: even PR pros can find techniques not included in "standard" publicity manuals.
Order now and you'll get a personal, one-on-one
45-minute phone consultation with me to help get you started.
I'm not kidding. If you order right now, you can get a free consultation with me to discuss your publicity needs and goals. But this will definitely be a limited time offer.
Your order is completely covered
by my 100% Good Will "Money-Back" Guarantee.
PR is about building good will. That's why this course is covered by my
100% Good Will Money-Back Guarantee. Watch the DVDs, listen to the CDs,
read the manuals and use the samples for 3 months to create your own
publicity materials. Then you be the judge. If you don't believe How to
Get a Million Dollars' Worth of FREE Publicity is worth many times the
special price of
$797 for the entire five-volume course, just send it
back and I'll refund
your purchase price.
Order NOW so you can start
generating your own FREE PUBLICITY.
It's simple. You can pay with credit card, or by check if you call or fax your order.
- Order online. Click here.
- Call 800-846-6355
- Or print and fax a copy of the online order form to 800-309-7193.
If you're really serious about getting the word out about your products or services, order How to get a Million Dollars' Worth of FREE Publicity now!
Sincerely,

Dian Thomas
P.S. Still not sure? I am so positive this information is key to your success in getting free publicity, I'll toss in my valuable CD on Capturing the Power of the Media which I've pulled from my own files. Go ahead, Order now.