Dear Friend,

Hi. My name is Dian Thomas and I have good news for you if your success depends on getting exposure in the media.

My entire career came to life through publicity. And you can learn how to use Public Relations to promote your book, seminar. . . even a product or service. . . just like a seasoned pro.

I'll show you the surprisingly simple, step-by-step formulas you can use to capture the attention of your potential customers through five proven publicity machines. Imagine reaching your audience through FREE PUBLICITY instead of costly advertising.

This is not a cheap tape or manual like so many currently circulating on the Internet. To learn what the real pros know, you need someone to tell-all.
And I do. . . in each of the volumes. . .

1. "The Big News is You and Your Company." – the overview of promoting yourself with public relations (including a section on PR for the Internet)
2. Television
3. Radio
4. Newspapers
5. Magazines

Think about it. How do all those "experts" get chosen for segments on your favorite TV magazine shows? How do newspaper editors know who to call
for "expert commentary" on current events or today's hot topics?

Why do some authorities remain unheard and anonymous while others
(who are often less knowledgeable.) are routinely featured in the media?

The answer is PUBLICITY.

Over the past 25 years, I've generated not just a million, but millions
and millions of dollars worth of publicity for myself and my clients.

I tell you that, not to brag, but to encourage you. Because you can do it too, I'll tell you everything I've learned, including lots of little-known secrets even some folks at top PR agencies don't use.

You see, I didn't know much about how PR worked when I started. In fact,
I blush at some of the naïve things I did when I was first starting out, promoting my first book, Roughing It Easy, I made some embarrassing mistakes along the way.

But I listened, I watched and I learned. Not from PR professionals. It was people working IN THE MEDIA who taught me EXACTLY what to do –
and not do – to get their attention.

Now, years later, I have it down to a science. And the good thing about science is that it can be DUPLICATED over and over again.

That means you can soak up what I teach you and simply follow my exact
1, 2, 3, A, B, C instructions. And before you know it, you can see yourself
in print, or find yourself on the set of a TV show – or being interviewed by a radio personality by phone. . . from the comfort of your own home
or office.

This is not "magic," although it will seem like it when the free publicity starts rolling in. . . when you start getting calls to be on TV and radio. . . when you start collecting magazines in which you are featured. . . and when your scrap- book of newspaper clips starts bulging.

When all the PR translates to dollars on your bottom line, you'll bless
the day you started taking a professional approach to publicity.

You see, there are accepted ways of doing things in the business. Violate the "rules" and the insiders won't want to deal with you. Present yourself in the manner the experienced pros do and the doors will fly open for you.

But there are exceptions. There have been times I "broke the rules" and one of two things happened. Either I flopped miserably or I got attention nobody else received. Would you like to know when and how to break the rules
to multiply your publicity efforts? I share those techniques as well.

The "magic" of publicity is in your cumulative efforts. In the same way as "the rich get richer," the media tends to talk to people who are already known in their fields.

Every release, every press kit, every call is like a drop of rain that turns a dry creek bed of no exposure (or exposure you have to pay for through advertising) into a whitewater river of coverage – about YOU.

That's why I encourage you to learn the special requirements of all the media to reach the widest audience with your story.

Everything you need to know is in my complete seminar-in-a-box, How to Get a Million Dollars' Worth of Free Publicity.

Listen, I know from personal experience we all learn differently. That's why each volume has a DVD, audio CDS of the live seminar and a training manual.

Personally, I hate to read, but I love to watch and listen. The "show-and-tell" style of my DVDs really puts you "right there" at the seminar. And the manuals give you written materials, forms and samples for you to follow.

How to Get a Million Dollars' Worth of Free Publicity
is a complete PR library designed especially for:

• Speakers
• Authors
• Internet "Infopreneurs"
• Publishers
• Seminar producers
• Anyone who wants to generate
  media coverage virtually at will.

You'll learn dozens of easy techniques so you can promote yourself to the media of your choice. . . any time you want. And all without paying ridiculous advertising rates.

Get the inside scoop:

• How to pitch your idea in a way that instantly captures the attention of editors and producers.
• What absolutely MUST be in your presentation package. What definitely should NOT be.
• Press release or a full package? What works best. . .
  and in what situations?
• Sneaky tricks from make-up artists to keep you looking calm, cool and collected, even if you are running from book signings to TV interviews for 12 hours straight.
• Mastering mics, cues and tally lights.
• Simple strategies to get your 800# or web address shown or mentioned, no matter what media you're in. (It's all about sales, but it can't appear like it's crassly commercial. Editors and producers understand the game. You must understand it too.)
• How to deliver the perfect sound bite. Concise, articulate comments get played and played again. Rambling ones never get seen at all.
• How to prepare for 3, 4, 5 and 7-minute interviews. (Be ready for anything.)
• The 7 things that make editors and producers crazy. (These will guarantee your PR efforts will be totally wasted.)
• Why the media actually welcomes good publicity materials.
• The simple steps used by the mega-buck PR firms to get their publicity picked up – and how to copy them for a successful PR campaign.
• How the Internet has changed PR forever. (Don't
  miss this info. There's a lot of good resulting from
  the global reach of the Net, but there's also a "bad
  and ugly" side – obstacles you need to work around.)
• The simple way to "spin" the same story for different markets. This one technique alone can increase the number of magazines that run your story. Yes, even double or triple your results.
• How to master the "unspoken protocol" of the
  PR industry. The big guys know this information.
  You'd better know the "right" way to approach magazine editors, too, if you want to see your
  stories in print.
• The tiny "tweaks" insiders use to make their
  presentations more appealing.
• When a personal call is exactly the RIGHT thing
  to do. . . and when it is the totally WRONG thing
  to do. Professionals know the difference. Do you?
• Words that work like magic. Words that kill your
  chances completely.
• How to time the delivery of your materials so you
  are most likely to get priority handling.
• 13 things that doom your releases to the garbage.
  Some of these mistakes will tag you as such a rank amateur, you may never get a second chance for
  the editor's attention the next time you have a
  great story idea.
• Killer Press Releases 101 – 202 – 303 – 404 –
  and graduate level. A huge number of releases are
  yawners. If the editor is bored, readers will be too.
  Many materials are screened out by some junior
  assistant. Find out how to make yours so compelling,
  they demand to be considered by the senior staff.
• Discover the best, easiest and most powerful ways
  to build good relationships with editors.
• How much information is enough? How much is
  too much?
• How to become the "expert" editors call for
  well-placed quotes. This is a fantastic way to get
  exposure and collect great clips for your file. Don't
  kid yourself. Every editor has a dogged-eared card
  file or computer contact list to use when a deadline
  is looming. Make sure you're in it.
• Photo do's and don'ts. Digital? Black and white? Color? What magazines are looking for today.
• How to find out what topics are hot – and which
  are not – so you consistently hit the mark with your ideas.
• How to pitch a "concept piece." These can showcase you, your products and services in the most advantageous way.
• The truth about online press releases. (If you're
  thinking about digital delivery, this is information
  you must have.)
• How your competitors can help make your stories more appealing to editors.
• What to do if you can't write a simple sentence. (Don't worry. Many of the people you see over and over in magazines are in the same boat. I'll show you what to do.)
• Words that MUST be on the outside of any envelope you send to an editor. And words that MUST NOT be. (Avoid these kiss-of-death mistakes.)
• How to turn plain-Jane products into attention grabbing stars.
• How to track your PR efforts to see how cost-efficient they are.
• The simple way to leverage the publication of one story into exposure in the national marketplace.
• The ONLY smart way to use the tools available on
  the Internet to get publicity for pennies. (Be careful.
  If you get exposure in the WRONG places, it can
  do you more harm than good. Let me show you how
  to navigate these shark-infested waters.)
• How to plan a campaign to hit your hottest market first, then create an endless ripple of coverage to other markets almost automatically.
• What you can do to get a continuing stream
  of articles in magazines that can do you the most good. (Don't look now. The best magazines for
  your purposes may NOT be the ones you think.)
• Stalking "trophy" magazines to get a "halo effect"
  for you and your products or services.
• How to make the most of the 60 seconds before
  a TV or radio interview.
• The simple trick that will impress even the most ego-centric TV personality and give you the best
  chance for the smoothest interview.
• What has changed about magazines in the past
  couple of years that dramatically affects the 'hot
  buttons' of editors. Use this information to craft
  a release that blows the others away.

You may still be wondering,
"Does Dian really know what she's talking about?
Can she show me how to get free publicity?"

Whether you prefer to read, watch or listen, you'll find the step-by-step techniques are surprisingly easy. But it's only fair for you to hear from the media professionals I've worked with as well as some of the business people I've taught.

Listen to what Tom Antion says about Million Dollar PR:

Here's what you'll get.

How to Get a Million Dollars' Worth of Free Publicity comes in five volumes.

Each topic has a DVD of a live seminar including instruction from me and also special guest experts who share behind-the-scenes info you need
to know.

And each volume includes a printed manual with samples and formats you can use to create your own PR materials.

Each of the volumes covers the unique opportunities and requirements of one particular media:

Sold separately, each volume in this incredible library is priced at $197 each, or a total of $985.

But right now, I'll send you ALL FIVE VOLUMES in the complete seminar- in-a-box series for just $797 – plus shipping handling.

There is a total of over five plus hours of DVDs training PLUS manuals with pages and pages of samples you can copy to create a perfect press release and presentation package.

Here's a secret: even PR pros can find techniques not included in "standard" publicity manuals.

Order now and you'll get a personal, one-on-one
45-minute phone consultation with me to help get you started.

I'm not kidding. If you order right now, you can get a free consultation with me to discuss your publicity needs and goals. But this will definitely be a limited time offer.

Your order is completely covered
by my 100% Good Will "Money-Back" Guarantee.

PR is about building good will. That's why this course is covered by my 100% Good Will Money-Back Guarantee. Watch the DVDs, listen to the CDs, read the manuals and use the samples for 3 months to create your own publicity materials. Then you be the judge. If you don't believe How to Get a Million Dollars' Worth of FREE Publicity is worth many times the special price of
$797 for the entire five-volume course, just send it back and I'll refund
your purchase price.

Order NOW so you can start
generating your own FREE PUBLICITY.

It's simple. You can pay with credit card, or by check if you call or fax your order.

1. Order online. Click here.
2. Call 800-846-6355
3. Or print and fax a copy of the online order form to 800-309-7193.

If you're really serious about getting the word out about your products or services, order How to get a Million Dollars' Worth of FREE Publicity now!

Sincerely,

Dian Thomas

P.S. Still not sure? I am so positive this information is key to your success in getting free publicity, I'll toss in my valuable CD on Capturing the Power of the Media which I've pulled from my own files. Go ahead, Order now.